Leo's Furniture Upholstery
Company overview
Leo’s rebrand appeals to modern consumers who are interested in art, music, and the local community. Leo's Furniture Upholstery has everything that a customer aiming to furnish a middle to upper class home, studio, or apartment may need. All of Leo’s furniture is found within the community, refurbished in-shop, and then delivered straight to the customer—providing truly one-of-a-kind, handcrafted pieces.
Problem and Solution
Leo’s Furniture & Upholstery is a locally operated business owned by a Chicago family who needed to revamp their image to better match their products. The rebrand goal aspired to create a clean new look for Leo’s, which would better showcase the Mid-Century Modern vibe their store has.
The redesign received inspiration from various mid-century modern furniture designs as well as the design graphics of artist Donna Mibbus and Shag. Using the iconic bright colors and bold shapes that characterized the Mid-Century Modern era, the redesign amplifies Leo’s brand and easily entices modern customers..
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