DonorsChoose.org
Overview
Donors Choose is a non-profit organization that provides people a way to donate to a project of their choice to support public school learning.
Problem
Create a compelling 3 piece magazine print campaign targeted to the general public encouraging awareness and ultimately contributions to Donors Choose.
Creative Solution
Creating a come-and-play print series with a duel concept. At first glance viewers see a classroom worksheet, but once the dots are connected a new image is revealed.
Group Members
Lauren Carswell
USE THE ABOVE ARROW KEYS TO CONNECT THE DOTS!
CLICK THE AD Above TO REVEAL THE BIGGER PICTURE!
CLICK THE AD ABOVE TO REVEAL THE BIGGER PICTURE!
