More than Meat 

Company overview

Working to end animal abuse since 1995, Compassion Over Killing exposes cruelty to farmed animals and promotes vegetarian eating as a way to build a kinder world.

Project

I've been a vegetarian for over 7 years now and my main motivation is factory farms and the effects they have on our world and the animals inside them. This ad reminds viewers that bacon, while delicious, comes from an adorable, intelligent and conscious being, and that there are more to them than just their meat. 

I created this piece using raw bacon to make the image on the right and then cooked for the background. This was a fun, single piece projects. Although, it would be fun to continue into a full campaign.