Two Six Labs
Company Overview
ANHAM is a multi-billion dollar contracting company based in Saudi Arabia. ANHAM and its affiliates combine trade, contracting and logistics entities and strategic management expertise in addition to a vast range of technical experts in several major industries. ANHAM has set the industry standards for conducting operations in the most trying conditions and continues to challenge itself and the industry through the ongoing development of innovative approaches and solutions.
Goals
ANHAM teamed with VOX Global to help rebuild their reputation and bring more traffic to their website. Our goal was to completely rebrand ANHAM as an innovative leader in their industry, while also building stronger results through Google analytics.
Results
After discussing what ANHAM saw as their key strengths, we decided to rebrand them in a way that depicts high performance and innovative strategies. We built them a responsive website with large photos, sharp angles, and cutting edge designs to reflect the way their company is always ahead of the curve. We also built them a separate News Center site to help increase their search results in Google. Lastly, we took over their social media accounts and made them all consistent with the new brand. Our team here at VOX is in charge of all post and updates across ANHAM’s social media platforms.
We made a simple, yet effect, edit to ANHAM's logo by switching the heavy, black font they originally used with a dark blue thinner Avenir. Avenir is more in line with ANHAM's goal to be seen as an innovative leader as Avenir is inspired by futurist geometric fonts but with a human touch.
The project started with the development of four unique mood boards, to gain insight on how ANHAM wanted to present themselves.
Performance- Vibrant shapes overlapping each other and photos, creating a unique and stimulating layout.
Reliable- Sepia filtered photos, create a familiar and reliable tone. White font overlaying the photos and colored blocks keeps the layout crisp and consistent.
Innovative- Structured photos with blue transparent overlays with sharp angles, cutting through white space create an innovative and current style that is ahead of the curve.
Experience- Neutral tones combined with a grid-like structure to create consistency throughout the design that sets a tone of integrity and experience.
Our clients at ANHAM saw both the Performance and the Innovative mood boards as directions that would well represent their brand. They wanted us to create a design that combined the sharp angles from the Performance mood board, with the colors and clean designs from the Innovative mood board.
After discussing mood boards and mapping out the sites content with our clients, we were ready to start the design phase. Above you can see the two final wire frames that best play out the direction we decided to take the ANHAM site design in.
